Many projects start with a casual conversation. The Loving Culture rebrand was one such project. Mary-Andrée, the dynamic founder of Loving Culture, and Deb, our Creative Director, were walking from an event at the SBDC at Columbia University when Mary-Andrée mentioned that she was thinking about rebranding.
Upon reviewing the existing brand, the current and planned product offerings, and getting to know Loving Culture's messaging, Deb created a visual story that matched with this luxury brand's commitment to quality, organic beauty products and its environmental promise.
A comprehensive logo suite and brand guidelines were completed as well, allowing for in-house asset development.